We usually think about zero as nothing: the void, the nonexistence. For us, zero is the beginning of everything.
Get closer, shut your eyes, here, in this emptiness is where creativity reigns, welcome to our kingdom.
Zero can be that rabbit hole that will take us to a world of marvels…
…or an experienced diver looking for answers in the deep sea…
…or a planet that travels in a mesmerizing orbit…
... Zero can also be the titanic explosion of the Big Bang, and the creation of the whole universe…
PlanZero develops powerful and creative ideas for any kind of media, off-line and on-line, the fuel that will boost your brand to new worlds. We do it by using strong strategic thinking, that gives your campaigns the strength of emotional content for your target.
We have developed a proprietary strategic methodology with proven results:
METAMARK, THE WAY OF THE MEANINGFUL BRAND.
A tool that, step by step through the meaningful ladder, helps us build stronger brands that connect effectively with their targets.
GOODYEAR has trusted PlanZero with the responsibility to manage their complete 360° account in Mexico for the last eight years, and for the last four years, we are proud and delighted to manage the brand for their Latin American markets as a regional “axis” agency.
Digital marketing and social media have been the tip of the spear for the performance of GOODYEAR Mexico, as we implement true 360° on-line and off-line campaigns.
Brand personality, Strong content strategy, Community knowledge, and Fans empathy = growth.
Since we began working with ADM back in 2011, GANADOR, their flagship dog food brand, in comparison to it’s drastic decline with low sales and awareness that it had before, has now risen to conquer the second position in a true dog-eat-dog market, with competitors with greater budgets. Since 2012 with the implementation of our strong communication concept: GANADOR, UNCONDITIONAL LOVE, the brand reached a spectacular and consistent growth of over 20% in sales each year.
Have you ever seen a TV campaign with 98% recall and 96% liking?
PlanZero set records with it’s campaign for Televisa starring Patrick Dempsey (DR McDreamy in Grey’s Anatomy).
A zero in the right position
can exponentiate growth
for your brand.
In Plan Zero, we have experience in:
• Brand architecture and brand strategy
• Brand identity and packaging design
• Creativity (media neutral)
• Social media
• Production (TV, radio, animation, digital)
• Content development (offline and online)